Market Research 1

So how does your company make money?

Remember, a business model is about creating value AND capturing that value. There are several creative ways a company can generate revenue for the service they provide. Each revenue model comes with unique pros and cons.

What are the key activities needed in order to create and deliver your value to the customer?

What is the cost model behind those activities?

Ballpark, does it look like the revenue model will justify the cost model?